References
Website articles :
Norton, Michael I., Fiona Wilson, Jill Avery, and Thomas J. Steenburgh. "Better World Books." Harvard Business School Case 511-057, September 2010. (Revised April 2012.)
0146, UVA- ENT-. "Better World Books." By Gosia Glinska, Edward Hess. University of Virginia - Darden School of Business, 7 Apr. 2010. Web. 02 May 2015 from http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1585615
Ho Yin Wong, Kylie Radel, Roshnee Ramsaran-Fowda "Building a Marketing Plan: Chapter 2: The Situation Analysis." Harvard Business School Publishing. N.p., 31 Jan. 2011. Web
Osterwalder, A., Pigneur, Y., & Clark, T. (2010). Business model generation: A handbook for visionaries, game changers, and challengers.
Kim, W. C., & Mauborgne, R. (2005). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant. Boston, Mass: Harvard Business School Press.
BetterWorldBooks, "How It All Began." Better World Books. N.p., Feb. 2014. Web. 06 May 2015.
Adams, R. « By the book. » The Guardian, the 9th of September 2004. Consulted the 2nd of May 2015, from
http://www.theguardian.com/technology/2004/sep/09/books.pressandpublishing
Michael I., Wilson, F., Avery, J. & Steenburgh, Thomas J., « Better World Books » (October 21, 2010). Harvard Business School Marketing Unit case no. 511-057. Available at SSRN: http://ssrn.com/abstract=2025068
St John Mackintosh, P. « The UK Oxfam bookstores’ controversy: Destroying the second hand books industry ? » TeleRead, the 12th of August 2013.Consulted the 2nd of May 2015, from http://www.teleread.com/uk/the-uk- oxfam-bookstores-controversy-destroying-the-second-hand-books-industry/
Wilburn, K. « The Double Bottom Line: Profit and Social Benefit. » Oct. 2010. Web. 02 May 2015. From http://www.sciencedirect.com/science/article/pii/S0007681313001729
Glinska, G. & Hess, E. « Better World Books » University of Virginia - Darden School of Business, 7 Apr. 2010. Web. 02 May 2015, from http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1585615
« How To Do SWOT Analysis in Marketing ? », the 7th of April 2015. Consulted on the 29th of April 2015. From:
http://pestleanalysis.com/swot-analysis-in-marketing/
« What is PESTLE analysis ? A Tool for Business Analysis », February 2015. Consulted on the 29th of April 2015. From: http://pestleanalysis.com/what-is-pestle-analysis/
Friesnet, Tim (2014). "SWOT Analysis", MarketingTeacher.com. Retrieved from: http://www.marketingteacher.com/swot-analysis/
Businessballs.com (2015). "SWOT Analysis". Retrieved from: http://www.businessballs.com/swotanalysisfreetemplate.htm
Outsource2india.com (2015)."How SWOT Analysis Can Help Your Business?". Retrieved from: http://www.outsource2india.com/.../swot-analysis-can-help...
eNet (2014). "Definition: Business Model CANVAS", Entrepreneurship.org.Retrieved from: http://www.entrepreneurship.org/.../definition-business...
Greenwald, Ted (2012). "Business Model Canvas: A Simple Tool For Designing Innovative Business Models", Forbes. Retrieved from: http://www.forbes.com/.../business-model-canvas-a-simple.../
Osterwalder, Alexander & Pigneur, Yves (2009). "Business Model Generation". Retrieved from: https://docs.google.com/.../0Bzi2.../edit
Marketing (2015). "Researching Your Market", Entrepreneur. Retrieved from: http://www.entrepreneur.com/article/43024
Articles:
Ahmad Wani, T. « From 4P’s to SAVE, a theoretical analysis of various marketing mix models. ». International Research Journal. 2012. Consulted the 23rd of April and the 6th of May 2015.
BetterWorldBooks, « How It All Began. » Better World Books. N.p., Feb. 2014. Web. 06 May 2015.
Ettenson, R., Conrado, E. & Knowles, J., 2013 « Rethinking the 4 P's. » Harvard Business Review. N.p., 01 Jan. 2013. Web. 06 May 2015.
Kim, W. C., & Mauborgne, R. « Blue ocean strategy: How to create uncontested market space and make the competition irrelevant. » Boston, Mass: Harvard Business School Press. 2005. Consulted on the 1st of May 2015.
Kotler, P., Keller, K. & Manceau, D. « Marketing Management ». Pearson France, 14th edition. 2012. Consulted in April and May 2015 (no precise time).
Knobler, S., Mahmoud, A., Lemon, S. & al. « A World in Motion: The Global Movement of People, Products, Pathogens, and Power ». National Academies Press. 2006. Consulted on the 15th of May 2015.
Osterwalder, A., Pigneur, Y. & Clark, T.. (self published) 2010. Consulted the 1st of May 2015.
Poirel, C. & Bonet Fernandez, D., « La stratégie de distribution multiple. À la recherche de synergies entre canal physique et canal virtuel », Revue française de gestion 2008/2 (n° 182), pages 155-170. Consulted the 14th of May 2015.
Roux, D. « Comprendre les orientations vers l’achat d’occasion et le rôle du risque et de l’expertise : quelles implications pour la distribution ? ». available on Décisions Marketing n°35, 2004, July-September, pages 9- 21. Consulted on the 12th of May 2015.
Roux, D. & Guiot, D., « Measuring second-hand shopping motives, antecedents and consequences. » Recherche et Applications en Marketing, vol. 23, n° 4/2008, consulted the 12th of May 2015.
Wong, H. Y., Radel, K. & Ramsaran-Fowda R. « Building a Marketing Plan: Chapter 2: The Situation Analysis. » Harvard Business School Publishing. N.p., 31 Jan. 2011.
Test and surveys:
GmbH Europe, « Collectionneurs cultivés ou dévoreuses de romans. Le profil des acheteurs en ligne de livres anciens et d’occasion ». Survey over Abebooks’ users, 2004, consulted the 13th of May 2015.
GmbH Europe, « L'influence d'Internet sur le marché du livre ancien et d'occasion ». Survey initiated by Abebooks, 2005, consulted the 14th of May 2015.
Ipsos Loyalty, « Observation des marchés numériques du livre. ». Prepared for the Association of Belgian Editors (originally ‘Association des Editeurs Belges’ or the Adeb), June 2014. Consulted the 13rd of May 2015.
Survey over BetterWorldBooks (2015), realized for this work by our group, concerning the Belgian market (Questionnaire)