Core presentation
OF BWB
Strategic marketing
Vision
BetterWorldBooks’ vision is being a leading “social and environmental responsible” online bookselling company with a robust and powerful network of college campuses and libraries around Belgium that enables the company to meet its “Book for Book™” commitment and contribute to have a better world, through a higher literacy in developing countries.
Mission
BetterWorldBooks’ purpose is to promote literacy and opportunities for people in need around the world thanks to its online selling of new and used books and textbooks in Belgium and matching every purchase with a book donation.
Objectives for Europe
Internationalize BetterWorldBooks in Europe thanks to the strategical location of Belgium as “the heart of Europe”.
Powerful cooperation network with european's college campuses and libraries.
Making people be conscious about the planet and make them help by reusing and donating books.
Making BetterWorldBooks a company that European people can relate with “social and environmental responsibility”.
Being an innovative leader in environmental issues in the book market in Europe.