CANVAS MATRIX
OF THE BWB
To detail the business model of BetterWorldBooks, we have chosen to use the CANVAS matrix.
The information presented in this part comes from the BetterWorldBooks' website.
The CANVAS is a good tool, Indeed, we believe that the BWB's business model can best be described through nine basic building blocks that show the logic of how a company intends to make money.
The nine blocks talk about: customers, offer, infrastructure, and financial viability. The business model is like a blueprint for a strategy to be implemented through organizational structures, processes, and systems (Osterwalder, 2010).
Strategic marketing
Value proposition
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Collecting books that people and partners want to get rid of
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Good pre- and post- order customer attention.
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Fund literacy initiatives worldwide
Customers
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Students from Generation Y in campuses
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Relatively aged population (> 40 y.o.)
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Environmental conscious people
Customer relationship
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Good pre-and post-order customer attention, CRM
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Newsletter
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Support assistance online: https://support.betterworldbooks.com/hc/en-us
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Personal account on the website
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Books Club
Channels
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Website
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Social Media (Facebook, blog, Twitter)
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Logistics: separated stocking systems for physical stores and webstores
Key activities
Collect used books and textbooks in the distribution network.
Sell used books and textbooks.
Key resources
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Human: Staff in charge of the web page and staff for the company.
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Physical: IT, vehicules, distribution network and warehouse, greenboxes.
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Financial: partners' donations & sales
Key partners
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College campuses
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Libraries
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Book publishers
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Municipalities
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Nonprofit literacy partners (Books For Africa, The National Center for Families Learning, Room to Read...)
Costs structure
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Web designer, programmer, web domain, hosting. . Minimum order to suppliers.
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Taxes
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Business Administration
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Store in Goshen, US
Costs revenues
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Sales of books